How does Google Rank Websites?

Website ranking is a dynamic subject, and hundreds of interrelated variables decide how Google rates websites and pages.

For any particular search query, the websites Google lists on the 1st page of its search results are the ones that they find to be the most important and valuable.

They use a complicated algorithm (mathematical process) that takes into account 200+ variables to decide which websites are most useful and important. Google doesn’t let people know what those factors are, however, a good SEO consultant understands what the most relevant factors are from a mixture of research, testing and practice.

How Does Google Search Ranking Work?

Google’s results obtained from algorithm and data collected by search engine spiders generate a ranking for each website. Then, these websites are shown on the search result pages in an order that represents Google’s opinion of the legitimacy of each website.

Becoming the top result reflects the highest authority and “relevancy” of your site to the request of the visitor. The higher your site ranking, the more visitors your site will attract and the more visits to the site, the better would be the ability to create leads and land new clients. It is pretty significant, as you can see.

Search Ranking Factor

The Algorithm and Search Ranking Factors

While there are more than 200 factors that make up Google’s ranking algorithm, Google’s PageRank, the algorithm developed by Google’s team to rank websites in search queries, is the one that counts.

PageRank is a metric that rates websites based on the quality and quantity of links to a website, and as a result prescribes a rank number.

Google sees this as an affirmation of the authority and consistency of your website when a website connects to your website on their list, thereby granting you a higher rank for that specific search. 

It makes for a more organic method of ranking a website, rather than ranking by what we would term ‘black hat’ SEO techniques. 

Google is not releasing information about its algorithm PageRank. It is, therefore, up to SEO companies to solve the puzzle.

Moz created a quantifiable metric called domain authority to imitate parts of PageRank. It is a Moz score that determines just how high a link performs on search engines.

What Can You Do to Get Your Website to Rank Better on Google?

Hyper Text Transfer Protocol Secure or HTTPS helps secure connections to a website. If HTTPS is not available, then it can have a big effect on the SEO as Google favours an HTTPS over an HTTP link. If your website isn’t HTTPS, we will suggest that you contact your web developer to add an SSL certificate.

Page speed is a big factor in Google rankings. If your website is sluggish, your website is unlikely to have a high ranking. Use Google’s Site Speed Test to verify the site level.

More than 60% of searches now come from mobile devices, so it is critical that your website is user-friendly on a mobile phone. Google implemented mobile site speed into its algorithm in 2017, but don’t expect Google to rank sites highly where content isn’t available on mobile. Using Google’s Mobile-Friendly, check to see how mobile friendly your site is. Speak to your web developer about using responsive web design to stop having a low score for mobile friendliness.

Well-optimised content that uses important keywords with low competition will help boost rankings, but you still need to think about supplying your audience with information that they can find useful. Take a step back from keyword analysis while preparing content for your website and check how easily your audience can find your website.

Backlinks are links which go to your website. These links are important to SEO because Google gives websites that have a good number of backlinks from reputable sources more credit. Why not start a campaign to create connections and make a list of sources where you would like to have a connection to meet them, providing them with a good reason why they would connect to your site.

The Internet is becoming increasingly critical for companies to succeed in today’s marketplace. If you want this to be done correctly, then talk to a reputable SEO agency who will outline a plan that will identify areas they will focus on in order to rank your website on Google.

As you’ve seen in the points above, SEO isn’t a fast fix solution, it takes a lot to stick with it.

If all these items are handled correctly, then you will see the website rising up the Google rankings. However, as we’ve mentioned, having top rankings on Google will take a long time for a website to achieve so don’t give up your SEO efforts after only a few months.


Fascinating SEO Facts & Stats

  •         67000 searches are conducted on Google every second
  •         39% of all worldwide ecommerce traffic comes from search
  •         93% of all web encounters start with a search engine
  •         Nearly 80% of users ignore paid ads in search results
  •         50% of all searches will be voice searches by 2020
  •         58% of searches come from mobile devices
  •         97% of the page-one results have at least one visual media, such as an image.


Even if running a successful SEO campaign takes longer, an organic search is still worth the time and effort. Investing in it is much cheaper, it draws more click-through than PPC and organic search results are more trustworthy than PPC ads.

Organic traffic is more effective than PPC traffic, so if you manage to rank your website for the keywords you want, you’ll get a lot more traffic when you work hard at your SEO than paying for those keywords.

Google Keyword ranking is your website’s ranking on Google when a user searches a particular phrase or keyword. A 1st ranking means you’re up at the top. If you are number 11, this means you are on Google’s page 2 because the majority of search results have 10 listings per page.

The average time for websites to rank on Google by optimisation (SEO) techniques is around three to six months, according to multiple sources. That’s right – moving to Google’s front-end results typically takes about 90-180 days, depending on the industry’s competition and keyword popularity.

The short response is yes, Google Reviews does help boost search results and SEO efforts overall. While search rankings include a lot of variables, online customer feedback can be a clear signal to search engines that express trustworthiness and authority.

To check the ranking of your website in Google, sign in to the Google search console.

  •         Click your website name (or press the ‘Add Tab’ button if you haven’t already done so).
  •         Click on ‘Search Traffic’ and then on ‘Search Analytics.’
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