What is Blogging ?

Blogging is the practice of writing a blog. When posting, a writer is able to post relevant, helpful or fascinating information with others. Blogging as a practice is very common. In the past year, the number of internet users who build and manage blogs has grown significantly. Furthermore, the number of internet users reading these blogs has shot up, with some blogs boasting thousands, even millions of devoted readers every day.

What is a Blog ?

“Blog” is an abbreviation of “weblog,” a phrase used to describe blogs that retain a continuing information chronicle.

A blog features commentary-type diary entries and links to posts on other blogs, usually viewed as a series of reverse chronological entries.

Blogs vary from personal to political and can concentrate on one particular subject or a wide host of topics.

Blogs are also written on subjects such as world news, sports, web design, blogging tricks, accessories for electronics, etc.


How do Blogs Work ?

Blogs consist of a collection of posts generated by one blogger or more. The posts appear in reverse chronological order, with the top of the web page being the most recent entry.

Articles are usually archived and divided into groups called categories. Readers will browse certain sections or click back to read older posts via the site.

Blogs may focus on a particular subject or have a wide variety of topics and ideas.

Blogging History – When did Blogging Start ?

Blogging started first as a way to create a personal web log online, in which a person can write about their day.

The word “blog” comes from “web log.” Like most modern media technologies, many developers saw the opportunity for publicity of making a blog, so blogging took off from there.

In addition to being able to use a forum for marketing, a blog may also be a home-based business in and of itself.

Carolyn Burke is one of the early known bloggers. Others include Claudio Pinhanez and Justin Hall. It was around 1996 that the media started noticing the blogging phenomenon and started reporting on it.

What are Examples of a Blog?

With her money saving, frugal tips and posts, Miss Thrifty is one of the most popular frugal blogs in the UK, targeting young mums.

A popular blogging platform that offers a lot of analysis of products.

The Microsoft Story Labs company covers multiple sectors. From revolutionary PC hardware to their legendary applications for profitability, and beyond. Few businesses have greater worldwide scope or influence on how machines are used in the world.

This a dad’s blog about his children, topics related to electronics and photography. You will find reviews of YouTube channels worth watching, phone hacks to make family life smoother, and more!

A Science-based health and lifestyle blog. They focus on creating only the best quality, science-based health and wellness content for millennials.

Would you like to learn how to easily do anything? Lifehacker can help you. Lifehacker is a perfect example of a blog that is a business. They have several writers, and they cover a wide variety of topics.

What Is the Purpose of a Blog?

To share your views and feelings

You can use a blog to discuss politics, history, philosophy, technology or, basically anything else you want to say. If you have something to say, blogs offer a forum to be heard and to express yourself.

To help people

Many posts are published to help people who may have faced similar circumstances to the author. To this end, several posts on parenting, health-related, and tech support are posted.

To build trust

A blog gives you a chance to build faith and loyalty with your audience. Blog posts are one of the easiest ways to retain your consumers and build a relationship with them by increasing brand knowledge, addressing their questions, and offering useful information that can aid them in buying decisions.

To become an influencer in an industry

A blog can also be used as a forum to highlight your experience and skills. Publishing reliable, appropriate, important and insightful blog posts gradually draws the interest of business leaders and gains you respect as a credible source and thought leader.

To promote a product

Wouldn’t you want customers to purchase your product, be it software, an e-book, or a physical product? The easiest and cheapest means of marketing a company online is by blogging. With a blog, you can teach people about your product and then motivate them to buy the product.

Another value is that there is no limit to how many interested audiences you can meet on the internet. There is an international community online involved in every single product. What you need to do is write content about your subject, raise awareness and market it to the right people.

To become an influencer in an industry

A blog can also be used as a forum to highlight your experience and skills. Publishing reliable, appropriate, important and insightful blog posts gradually draws the interest of business leaders and gains you respect as a credible source and thought leader.


What is the Difference Between a Website and a Blog ?

A blog is a type of website. The only real difference between a blog and other website styles is that blogs are updated periodically with new material that is posted in reverse chronological order (latest posts first).

Typical websites are static in nature where the material is grouped into lists, and not regularly modified, whereas a blog is fluid and is typically more regularly updated. Many blogs post numerous new posts a day. Blogs can be an important part of a broader platform.

What is a Blogger and What Does a Blogger Do ?

A blogger is a person who writes and publishes articles on a blog on a specific subject. For example, if you have a WordPress blog and you’re writing a new post about your day, you’re a blogger who “posts” about their day. A blogger primarily produces material that can be accessed in several ways (online entries, forum updates, web articles, site versions, and blog content.) Blogs may be used for personal use but also for industry, news, networking and other technical purposes. The material on a web page usually appears in reverse chronological order, with the posts going back to when the author began his blogging journey.

What are the Popular Types of Blog Posts?

Best of” posts

Beginner’s guides

Case studies

How-to guides




Conference posts


Twitter posts



Travel experiences


Video posts


Controversial topics


Current affairs







Data-driven original research

Recent tools

Expert advice


Online giveaways

Frequently Asked Questions (FAQs)

Pop-Culture commentary

Interesting reviews

Success stories

Myth vs. Fact

Open letters


Guest blogging

Monthly updates

Business news

Research reports




Industry news

Inspirational stories







Funny posts

Round ups


Benefits of Blogging

What are the Benefits of Blogging ?

Interaction with readers

Blogs’ popularity comes from the fact that blogs have empowered the author and the user to interact. The contact establishes relationships. This is like talking and closing up ties.

You get to hear the views of people who are interested in the same subject matter. Based on this, the material can be best suited to the reader.

Opportunity to share knowledge

Blogging also provides the ability and forum to exchange information on a wide variety of topic areas.

Owning a blog ensures you can write about numerous facets of your market, and encourage readers to visit your site. Then you will create trust in those visitors and in so doing, make a sale.

Freedom of speech​

A blogger is in complete charge of his blog and nobody has the right to restrict what they’re doing or what they’re reporting. That’s crucial. Nobody will ask if you have a degree in advertising before you write a blog post on the subject.


Websites would stay invisible without blogging, while maintaining a blog would make you visible and competitive. So, a blog’s main aim is to connect you to your ideal audience. Another benefit is improving your traffic and sending targeted leads to your site.

Build your Professional Network

Blogging is a community-based activity, and networking is one of the reasons that people are involved. Whether you’re a solopreneur or blogger, relationship building will encourage the growth of your blog.

Why is Blogging Important to Businesses ?

Search Engine Optimisation (SEO)

A website blog assists in many ways with SEO. For one thing, making daily blog posts says your website is updated to Google. This would be crawled more often and rated higher than a comparable platform with fewer changes.

Blog posts themselves are also often part of content marketing – blogs based on a keyword can act as organic lead generation in Google searches, or referrals leads if you share posts on social media, or paid leads if you paid to boost those posts on social media.

Builds relationships with existing customers and leads

One of the biggest advantages to blogging is that it lets you communicate with leads and clients and establish relationships.

Your blog is a perfect way to offer information that provides value to readers and makes them better appreciate how their toughest problems can be solved.

By regularly sharing entertaining and insightful posts on your blog, you’re trying to remind leads and your customers that there’s something your company has to offer.

Creates opportunities for sharing

Blogs provide a forum for your readers to share your content with others every time you write. It’s free publicity, whether they connect to your blog post, tweet it or email it to others, and it further validates you as a reputable company.

Creates a sense of community

Blogging fosters a sense of community such that members of your audience know that there are hundreds (or thousands, depending on the scale of your blog) of other people as involved in your knowledge and content.

Educates your customers and potential customers

What do you accomplish by writing insightful articles about your company in general, and particularly your products or services?

You are sharing the message on various ideas related to the industry. Essentially, you are informing and educating followers of your blogs.

Educating your target audience is, to some degree, much more critical than direct sale. It makes your audience know that they matter and they enjoy your non-marketing approach to the posts.

Blogging welcomes the experimenters

In the era of print publishing, it was expensive and time-consuming to make mistakes. Through an online publication site, you are able to experiment at no financial cost in real-time.

Stimulates social media interaction

The content you create will be at the core of every online marketing campaign. This can be created on your blog, as always.

If the material is convincing, enjoyable and offers tremendous interest, it will be shared.

When the content continues to be shared in the social media networks, because of the social messages that the shared information creates, you can continue to pick up additional followers and extra visits from the search engines.

Generates feedback

One incentive to launch a blog is to gather valuable feedback. You can opt to add a form to your posts, or ask for feedback to be left in the comment section.

Blogs help to create trust with the readers, too. You get to know the people who communicate with your organisation by listening to their remarks.

This insight can be used to better develop your sales strategy and to truly understand what the customer likes and/or needs.

It helps to convert traffic into sales

Now that you have traffic flowing through your blog to your website, you have a chance to turn the traffic into leads and sales.

Every blog post you write is another indexed article, every post represents a new chance to create new leads and sales.

What are the Blogging Platforms Available ?

A blogging platform is the software used to publish posts on the internet. It is also called a content management system (CMS) that makes a lot of sense as it edits and organises the articles.

The following are famous blogging platforms:

Blogging Platforms


Approximately a third of the internet is now ‘powered’ by WordPress. It is easy to see why: on wordpress.com, with a small amount of modification, you can easily build a totally free blog.

Also, most web servers provide WordPress as a free one-click download, and more detail can be found at WordPress.org about what is available.


Much like WordPress.com, Blogger.com is an online blogging site for those who want a free blog. The biggest difference between Blogger.com and WordPress.com is that, unlike WordPress.com which is built on PHP and MySQL, Blogger.com is owned by Google and is based on HTML, CSS, JavaScript, and XML.

With a name like ‘Blogger’, you would think that Blogger will be a good, free blogging service. Luckily, it is. For a variety of reasons, you will be able to use this blogging tool.


Joomla is a free content management platform and it is an open-source software framework.

Joomla is a popular blogging community option. Strong and versatile, Joomla can be used to build any form of website or blog, including the ability to generate your own prototype and render HTML for objects/data arrays. It also uses bootstrap to make the website responsive.


Tumblr is half social network, half blog. It’s fun and very user-friendly.


Launched in 2012, Medium has developed itself into a network of authors, blogs, journalists and experts. This is an easy-to-use blogging site, with minimal features of social networking.


Wix.com is a website-building tool that is set up mainly to create websites but can also be used to launch a blog. The core advantage of Wix is that handheld devices support the web pages or blogs you build for the app, and your followers can quickly see your work reflected on their smartphone or laptop.


Squarespace is a creator of drag-and-drop websites that serves small business owners. It’s a perfect all-in-one option for non-technical people and it promises hosting, domain management and e-commerce possibilities. It also has blogging capabilities which make it one of the best blog platforms out there.


Weebly is another website designer with a streamlined design and a drag and drop interface. You can use a template and put the content in various areas as blocks.


Typepad is a professionally built blogging site, designed for bloggers. It provides a lot of functionality including email, web server, or smartphone publishing capabilities. This also combines seamlessly with Google Analytics, which has its own partner program.


Launched by an ex-developer of WordPress, Ghost is a blogging website based on JavaScript. The main goal of producing Ghost has been to concentrate on blogging.

What are Popular Blogging Terms and Their Meaning?


An avatar is a visual image or photograph that portrays a person.

Guest blogging

Guest blogging is a tool used by blog owners to boost access to their websites. Guest bloggers write content in their field as guest writers for other related sites.

Guest blogging on powerful, high-domain platforms is the best way to hyper-charge your digital marketing campaign, attracting new clients and becoming an authority.

Blogger outreach

Blogger outreach is when companies and bloggers collaborate to produce viral kick-ass content. Typically, the company gives examples of its product in exchange for an evaluation or as incentives in a competition – often both.


User content consists of text, images, or other posted material. It is different from a website’s conceptual architecture, and includes a structure into which the content is incorporated, and a website layout involving graphic design. Instead of the technical or graphical architecture of a website, a content management program adjusts and updates content.


Archives are the center of your blog and its past. Although your latest blog posts appear on the home page of your blog, it’s harder to locate your older posts. Thanks to the archiving feature of most blogging apps, the older posts can be viewed online in the future at any time.


Commenting on blogs is described as a partnership between bloggers and blog readers. It’s a perfect way to share suggestions, feelings or views about a specific subject or blog post or what people like. Comments on forums help draw attention to the site and make it interactive.


A post is a write-up inside the site.


A tagline is a short paragraph or expression used to communicate what the website is about.


A category is a group of blog posts on a subject that you discuss on your blog. Your blog list of categories is like a table of contents.

Categories are wide, and can include smaller, more specified subjects (i.e., tags). A tag is more descriptive, covering topics that you will be mentioning in a particular blog post.


A tag is typically only a word or two, which represents the article’s keywords or references. If categories are the table of content of your site, then tags are the index of your blog.


A plugin is a piece of software that includes a series of features to be applied to a WordPress website. They can expand the scope of the WordPress websites or add new features.


Widgets are necessary modules in a good blog platform. They are used to insert different functionalities, for example, affiliate ads.


A program that works with the TrackBack function to notify a blog post’s original author anytime someone else posts an article about the original message.


CMS stands for content management system. It is a software application that helps you to quickly create, publish, and organise content on a blog or website. For example, HubSpot is a CMS that lets you handle your website content, landing pages and blog.


A short-form of writing that uses a list as its thematic basis, but is fleshed out with enough copy to be published as a post.

Post Slug

In blogs with popular language URLs, the post slug is the section of the URL describing the message, such as “all-about-my-holiday” in www.example.com/all-about-my-holiday.


RSS is short for Really Simple Syndication. It’s a family of Web feed formats that are used to distribute regularly updated content, such as blog posts, news articles or podcasts.


The blog’s overall design.


A list of other recommended blogs usually found in a blog’s sidebar or footer.


To put it simply, vlogging shares web videos, but then it’s a lot more than that. A vlog is an immersive video blog post about future activities or the everyday life of a vlogger, as well as any other thing a vlogger feels worth noting with a video, rather than posting it as a basic text on their page.

Blog Sidebar

The vertical segment or column on one side of your blog-  usually used to advertise items like content relevant to it, sign up for your email list, or something else.


The URL of the post you are writing.


A program that lets a blogger see who saw the original article and posted comment about it. The program operates by sending a ‘ping’ between the posts, so the alert is received.


pingback is when Blogger A posts an article on his blog. Then Blogger B person publishes a post on her own blog, and links to the entry of Blogger A.

Meta description

Meta description is the description of your blog or articles used by search engines. Meta description is relevant for SEO purposes.

Blogging Facts-Stats and Figures

What are the Latest Blogging Facts, Stats and Figures ?

Nearly 70 million posts are written by WordPress users per month.

HubSpot claims advertisers who blog get 67% more traffic and get 97% more links to their websites.

Each month, 77 million new comments on blogs are created by readers.

WordPress users produce about 69.3 million new blog posts per month and 72.0 million new comments.

Tumblr currently holds 441.4 million blog pages.

Before taking a buying decision, 47% of consumers read three to five pieces of content.

55% of surveyed businesses list their blog as one of their top marketing priorities for 2018 onwards.

Blogs have been ranked as the fifth most credible way to collect information online.

77% of internet users actively read blogs.

Nowadays, more than 3/4 of internet users read blogs daily, spanning an infinite number of niches and interests.

Better outcomes are seen in 45% of bloggers who add audio to their posts such as a podcast.

61% of U.S. online shoppers make a purchase based on blog reviews.

60% of clients feel more confident after reading custom content and learning more about a product.

Traditionally, blogging is a written tool but people also enjoy video.

Cisco expects video will account for more than 80% of global Internet traffic by 2021. This population is dominated by bloggers between the ages of 21 and 35, who equal more than 53%.

43% of people confess to blog entries skimming.

36% of people favour list headlines.

When a blog post is longer than 1,500 words, it receives 68.1% more tweets on average and 22.6% more Facebook shares.


Key Takeaways on Blogging

Originally, ‘blog’ gets its origin from the term “weblog” or “web log.”

You can think of a blog as an electronic newspaper or diary, even though blogs, and web news, are used even more today.

A blogger is someone who posts or publishes blog content.

Blogging is the process of writing a blog post.

Blogging usually consists of blog titles which represent what prospective customers are looking for.

You can create a blog you’d love if you can read easy step-by-step instructions, type your ideas, and point and click a mouse.

‘Blog’ can be used as a verb, meaning publishing blog posts.

Frequently Asked Questions About Blogging

Sure, it is a good thing to write. Blogging is a decent start but you should do more of what people want to learn. Podcasting and making a winning audio show make a blog better and make you get heard.

A great blog, in the broader scheme of things, is one that brings excellent material to its readers, daily. It’s a blog with content that enriches the lives of its followers and provides them with plenty to look forward to next time.

A strong blog is one pushing the reader to tell all their friends what they’re reading.

The more blog entries you write, the greater the likelihood of more traffic being generated. Data reveals that businesses that blog 3 to 5 times a month, or about once a week, get twice as much web traffic as those that don’t blog.

The average length for blog posts is 1,600 words (or seven minutes of reading), according to research done by the popular blogging site, Medium. This figure is based on an overview of the “Average cumulative seconds spent on each post and contrasted with the duration of the message.”

Start by choosing a name for your blog. Post succinct content. Get a custom blog. Sign up and get hosting for your blog. Tailor your blog to your needs. Choose and tweak a template to suit what you want. Write and make the first post official.

The writing of posts comes under the writing of text. Many forms of blog writing include copywriting, reviews, speeches, etc. If you’re writing something in basic terms, you’re a content creator, but when you write books – then you’re an author.

Sure, thanks to the comment section, certain blogs can get a small increase in search traffic. So you’re going to need a decent deal of high quality, keyword-rich remarks. Since blog comments don’t have a major effect on your readers, they also don’t have a significant impact on your sales.

Yes, comments will negatively or positively affect your SEO.

Ask your customers what kind of information or support they need. Ask your sales manager what prospects need to know. Ask your customer service staff what makes clients unhappy. Ask people for their favourite posts. Figure out what is best for your readers.

An autoblog is a content-collecting blog that is automatically collected from RSS feeds. Autoblogging programs perform the majority of the job. Autoblogging programs provide the possibility of modifying material to get around copyright problems and prevent search engine penalisation for repetitive content.

Travel blogging is the publishing of material by a writer who travels around the globe and blogs about their travel experiences, deriving income from a range of web and off-line outlets.

Simply put, a blog is a type of website where the material or content is set out or viewed in a sequential order in which the newest content or ‘blog articles’ is at the top, i.e. in reverse chronological order (newer content first appears). A blog is made up of a post(s).

A blog is the property of a person, it may have one author, or multiple contributors. A wiki is created, edited, and maintained by many individuals from a small community or from geographically different areas.

Posts are the things you mostly blog about. Then pages are used any time you choose them to be included in your blog. Pages are usually static, while posts are frequently updated.

A Uniform Resource Locator (URL), known colloquially as a web address, is a reference to a web site that describes its location on a data network and a retrieval process.

A URL is a particular category of standardised resource identifier (SRI), although people use the two words interchangeably.

Many people ask why blogging and blogs are so popular. It’s because blogs serve as a networking forum. By default, most humans are social creatures. We constantly search out other people for contact and to share ideas and experiences offline or online.

Spamming is the use of messaging systems to send an unsolicited message (spam), mainly ads, as well as repetitive sending of messages to the same location.

An individual who sends spam is called a spammer. The whole reason spammers leave blogs with spam comments is to connect back to their own pages, so they can rank higher in the search results and get more visitors. Basically, they are people who shamelessly and shadily foist their blogs on others.

WordPress is a content management system typically used to create blogs and, recently, almost any type of website. It has a user-friendly interface and comes with themes that can be customised and plugins and widgets to extend the functionality of a website.

A Blogger blog generally consists of individual entries (“posts”) usually published in an order known as reverse chronological, that is, the latest entry appears first. Blogger can also have sections.

Google’s website builder, on the other hand, creates larger websites. You can actually use AdSense on your Blogger site, but can’t add AdSense to Google Website Builder.

Some of the key benefits of blogging on Medium over other blog sites is that Medium has an optimised delivery system that attracts 86m+ total monthly visitors. It is the duty of a digital marketer to develop flexible delivery platforms, in addition to delivering high-quality content.

Blog marketing is any mechanism that uses blog media to publicise or promote a website, company, brand, or service. This includes, but is not limited to, promotions through advertising put by the blogger on forums, suggestions and comments, promotion by third-party blog posts, and cross-syndication of information through various blogs.

The short answer is, whatever you want. You can start a blog about any subject, including yourself. Many blogs consist of a combination of commentaries, personal comments and links to other websites. You may write in-depth articles on serious topics, or use blogging as a form of journal writing, sharing thoughts on the movie you saw last night, or something you think about on the way to the workplace. Graphics, video, and sound files can also be uploaded.

Some people start a blog so they can improve their chances of networking with their peers professionally.

They will develop their knowledge through their blogs and expand their presence online. Blogging offers them the chance to show their work to wider markets and may contribute to opportunities for company and profession.

Blogs can be created on health and wellness, lifestyle, beauty, fashion, productivity, technology, gambling, sports, business, art, DIY, reviews, relationship, money, and so on.

Blog content is the entry (article) you’re posting on a blog. This may contain content in text, images, infographics, or video format. Be sure you have an entertaining presentation, professional content, and a good conclusion at all times.

These days, professional blogging is no less than a business, and as people have begun taking it professionally and seriously, like any industry, blogs need investment as well. It may be as little as £100 or as high as £10,000. It depends on your marketing strategy and your perspective.

CMS stands for Content Management System. It is programmed and built using different programming languages. For example, WordPress is a PHP and MySQL-based content management framework. In addition, it is the most popular CMS for blogging platforms and business websites around the world.

A very common question, and rightly so, considering that you would actually also like to do the same, is how do you make blogging money?

The only thing is, to make decent money off adverts you need a lot of traffic. It takes time, as a beginner blogger, to build the web visitors up to a point where you make respectable money.

It depends on the type of blog you make, anybody can get started with their own professional site, with only a domain name and web hosting for just under £100 a year. It will break down to £15 for the domain name and around £7 a month for hosting (£84 a year).

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